The Role
From 2021 to 2024, I worked as Communication & Web Manager at La Cosecha Comunicación — a Valencia-based association working in human rights, international cooperation and social transformation. The organisation operated with a small core team of 4 people plus external collaborators in photography, video and activity facilitation, and maintained active synergies with other organisations in Valencia’s third sector.
I was the communications department: responsible for the full communications output of the association and its client portfolio, web management, European project coordination, and direct client relationship management. I was also a member of the board of directors — involved in the strategic decisions of the organisation throughout my time there.
Scope & Responsibilities
Client communications portfolio: Managed communications for a portfolio of 12+ clients simultaneously — including NGOs, European projects and civil society organisations working across Spain, Colombia, Tunisia, Niger, El Salvador, Palestine, and several other contexts. Each client had its own communication needs, timelines and reporting requirements.
Client relationship management: Led direct relationships with all clients — coordinating briefings, follow-up meetings, budget conversations and delivery across the full portfolio. Organised and structured client coordination processes within my area of responsibility, improving workflows and communication handoffs where I had the scope to do so.
European project coordination: Coordinated communications for multiple EU-funded projects — managing partner relationships across up to 10 countries, producing compliance reports for funding agencies, and ensuring deliverables were met across complex multi-stakeholder timelines. Projects included Erasmus+, KA2 and other European funding programmes.
Web development & maintenance: Built and maintained websites for La Cosecha and its clients in WordPress — covering information architecture, content strategy, multilingual content management and ongoing updates.
Press & media relations: Managed proactive media outreach across the client portfolio — drafting press releases, maintaining journalist relationships and securing coverage in regional and national media for human rights and international cooperation issues.
KPI tracking & impact reporting: Tracked performance metrics across social channels for 12 clients, producing impact reports for internal use and for submission to funding agencies. Achieved a 30% improvement in video retention through data-driven optimisation across the portfolio.
Training & facilitation: Designed and delivered over 10 workshops on participatory video, fake news and misinformation for more than 200 participants from over 15 countries.
Strategic contribution: As a board member, I participated in the strategic decisions of the association — contributing a communications perspective to organisational planning, partnerships and direction throughout my time at La Cosecha.
Projects Delivered
During this role I led communications for a range of clients and projects, each with its own case study in this portfolio:
- ACPP — 3-year communications partnership across 6+ country programmes
- ACPP Colombia — End-to-end campaign for the Jóvenes Rurales human rights project
- Mujeres Construyendo en Paz — Full communications lifecycle for a Spain-Colombia partnership
- WYOV (With Your Own Voice) — 2-year EU project coordination and communications
- Match With Arts and Culture — EU project web, social media and reporting templates
- Voice Through Art — Educational unit on photojournalism for an EU project
- ACOEC — Web content adaptation for a social economy awareness campaign
- ISCOD-UGT — Documentary website with team training and handover
What This Role Demonstrates
Three years managing communications for a consultancy with no in-house client communications structure means building that structure yourself — while simultaneously delivering for 12+ clients, coordinating European projects and contributing to organisational strategy.
The honest reflection on this role is that improving processes across the whole organisation was harder than expected — institutional change in small, resource-constrained organisations rarely moves as fast as the person driving it. What I could control, I optimised: my own workflows, client coordination, and the communications systems I built and maintained. That pragmatism — knowing where you can create impact and focusing there — is also something I’ve carried forward.
Impact
- 12+ client communications portfolios managed simultaneously over 3 years
- 30% improvement in video retention through data-driven social media optimisation
- 200+ workshop participants trained across 15+ countries
- 10+ workshops designed and delivered on media literacy and participatory communication
- European project compliance reporting delivered across multiple funding programmes
- Board member contributing to organisational strategy throughout the role