Hello, my name is Micaela Lafratta

I bridge data and communication — turning insights into decisions that actually land.

Communications
Data & AI Ethics
Business Insights
Micaela Lafratta smiling in cream jacket and blue shirt

Data-driven communications

SQL, Python and BI tools applied to communications strategy — because data without narrative doesn't drive change.

AI Ethics

AI ethics as a design principle, not a disclaimer — shaped by a background in human rights and 8 years in mission-driven organisations.

Business Insights

Translating complex datasets into narratives that move stakeholders — from C-suite presentations to client-facing strategy, across non-profit and SaaS environments.

Selected Work

A selection of data and communications projects — from end-to-end analysis to strategic storytelling.

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About Me

Micaela Lafratta facilitating a workshop with an audience

I'm a Senior Communications Strategist with 8 years of experience in SaaS and non-profit environments, with a growing technical stack in data analysis.

I work at the intersection of strategic communication, data analysis and AI ethics. My technical stack — SQL, Python, BigQuery, Power BI — isn't a side skill. It's how I understand what's really happening in a business, and how I make sure the right people act on it.

I've trained 200+ people, managed international stakeholder relationships across 24+ partner organisations, and built reporting frameworks that translate complexity into decisions.

I work in English, French and Spanish. AI ethics isn't a buzzword for me — it's a design principle shaped by a background in human rights.

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Analytics & Data

SQL
Python
BigQuery
Power BI
Tableau
GA4

Communications

Storytelling
Copywriting
Content Strategy
KPI Reporting

Strategy & Management

Stakeholder Management
Project Management
Training & Facilitation
Client Management

AI & Ethics

AI Ethics
Data Literacy
LLM for Market Research