The Project
Jaidee Boxing is a Muay Thai school with no digital presence before 2020. When the pandemic hit, that absence became an existential risk. The project was a full digital launch from scratch — giving the school the tools and visibility it needed to stay open and reach its community online during lockdown.
Scope & Responsibilities
Corporate video: Produced a corporate video capturing the essence and atmosphere of the school — scripted, filmed and edited to communicate what Jaidee Boxing is about to an audience that had never been inside the gym. The owner knew what he wanted to convey but couldn’t articulate it; through the right questions and a guided process, the video ended up reflecting exactly the values and feeling of the school. It was published on YouTube and became the school’s main presentation piece.
Website: Built the school’s website from scratch in WordPress — covering information architecture, content and visual design, giving the business its first proper online home.
Eventbrite integration: Set up and configured an Eventbrite account integrated with the website so the owner could manage class capacity independently — a practical solution to the COVID-era requirement of controlling attendance without technical complexity.
Digital autonomy: Throughout the project, the goal was not just to deliver tools but to hand them over in a way the owner could manage independently. The school went from zero digital presence to a fully operational online setup during one of the hardest periods for small businesses.
What This Project Demonstrates
This project is different from the rest of the portfolio — smaller scale, different sector, different stakes. But it reflects something consistent in how I approach communications work: understanding what a client actually needs, not just what they asked for.
Jaidee Boxing didn’t need a communications strategy. It needed to survive. The corporate video, the website and the Eventbrite setup were each a response to a specific, urgent problem — and together they gave a small business the digital foundation it had never had.
Impact
- Full digital presence built from scratch during the COVID-19 pandemic
- Corporate video produced and published on YouTube
- WordPress website launched covering the full school offering
- Eventbrite integration enabling independent class capacity management
- Business remained operational throughout the pandemic period