The Project
Mujeres Construyendo en Paz was a collaborative project involving a partnership of 5 Colombian organisations coordinated through a platform in Spain, running from 2020 to 2021. The project focused on three intersecting lines of work: women in peace processes, women human rights defenders, and migrant and refugee women.
I joined the project through La Cosecha Comunicación, working as the communications lead from strategy to final reporting — in close coordination with the platform coordinator in Spain and in direct contact with the Colombian partner organisations for content gathering and alignment.
Scope & Responsibilities
Communication plan: Developed the full communications plan for the project — defining objectives, audiences, channels, messaging and timeline across the project lifecycle.
Press & media relations: Drafted and distributed press releases and managed direct relationships with journalists covering human rights, gender and international cooperation. Secured coverage in print, digital and radio outlets.
Social media: Managed content strategy and production for the project’s social channels — copy, visuals and editorial calendar — adapted to reflect the voices and realities of the partner organisations in Colombia.
Cross-border content coordination: Maintained direct communication with the 5 Colombian partner organisations to gather content, testimonies and updates — navigating different institutional cultures, time zones and communication rhythms while keeping the project’s narrative coherent.
Events & public communications: Coordinated communications for project events and public-facing moments, including convocatories and on-site or remote coverage.
Impact reporting & justification: Wrote the final communications justification report — documenting all actions taken, reach achieved and outcomes delivered for funder accountability.
What This Project Demonstrates
Mujeres Construyendo en Paz required holding together two things that don’t always sit easily: the urgency and sensitivity of the subject matter — women defenders, displacement, peace processes — and the institutional rigour of a funded project with compliance requirements.
Working directly with Colombian organisations also meant being a reliable communications link across a genuinely international partnership, where content had to travel from grassroots contexts in Colombia to Spanish media and funders without losing its meaning or specificity.
Impact
- Full communications lifecycle managed: plan, execution and final justification report
- 5 Colombian partner organisations coordinated for content and alignment
- Press, radio and digital media coverage secured
- Social media strategy and content production throughout the project
- Direct involvement in project socialisation from the earliest stages (2020–2021)